Shamrock Farms

100 Ways to Drink Milk

In honor of their 100th birthday, Shamrock Farms tasked us with creating a celebratory social media content series of one hundred lo-fi, budget-stretching videos. What we created was a massive project that embraced scrappiness and silliness alike. 
8 Business days. 100 videos. Literally thousands of ideas.

The Trailer

My Favorite Ways

This came with a social refresh designed to nurture the cult following of Shamrock’s beloved spokes-cow, Roxie.

Created by Campbell Ewald

Art Directors: Tess Kakhki & Kayla Firth

CREATIVE DIRECTOR: CHRIS MCMAHON